Anjie Moin — Style and Soul 35+
Style & Soul 35+ · For the woman who has arrived

For the woman
nobody was
building for.

Honest style, beauty & wellness — written for the woman you have actually become
✦ Beauty & Skincare ✦ Style & Wardrobe ✦ Wellness & Supplements ✦ Travel Guides ✦ Considered Living

Real recommendations from lived experience. No performing. No content written for a 25-year-old. The space you were looking for — and could not find — until now.

50+Stories published
30+Curated picks
100%Honest, always
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Why women 35+ keep coming back

This is not another
lifestyle blog

01
Ruthlessly honest

Every recommendation passes one test — would I genuinely tell a woman I respect to buy this? If not, it does not appear here. No paid placements. No inflated reviews. No exceptions.

02
Built for this life stage

Everything here is written for where you actually are — not where the algorithm assumes you are. The skincare, the style, the money conversation. All of it built specifically for this life stage.

03
Real experience, not research

The Dubai guide comes from multiple trips. The London restaurants are ones I have eaten at. The Edinburgh guide is from staying at The Caley and walking the Royal Mile in actual horizontal rain. First-person, lived, real.

04
A community, not a broadcast

A space for women who have done the work of becoming themselves — and are ready to invest in what that actually looks like in their wardrobe, their wellness and their next trip.

Ready to see it for yourself?

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Anjie Moin — founder of Style and Soul 35+
Anjie Moin — Founder, Style & Soul 35+
35+ Made for us
Meet Anjie

I built the space
I wished existed
when I turned 35

Anjie Moin — dual British-American, originally from the UK, and South Florida home for 25 years. Wellington, Palm Beach for over a decade. Mother of two, grandmother of three. Twenty years in marketing across brands including ADT, Motorola, Office Depot and Kaplan.

This site exists because I spent too long consuming content that was simply not made for me. So I built the space I was looking for — and could not find.

I test the collagen routine for six weeks before writing about it. I tell you what did not work as readily as what did. That is the whole point.

What you will find here

Everything you need,
nothing you do not

👗
Style that fits your actual life

Not trends. Not the runway. The pieces that work for the life you are actually living — tested, reviewed and styled so you know exactly what you are getting.

Latest: The wardrobe you build after 35 is your most honest one yet → Explore style →
Beauty that actually works after 35

Your skin changed. Your hormones changed. The products you used at 28 do not perform the same way now. These recommendations are tested specifically on skin that has been through something.

Latest: The iRestore LED mask — six weeks of results, unfiltered → Explore beauty →
🌿
Wellness without the noise

Supplements that have actual evidence. Movement that works for a changing body. The wellness conversation that is honest about what works — and at what cost.

Latest: Why Reformer Pilates is the best thing I have done for my body since 35 → Explore wellness →
💰
The money conversation nobody had with us

Emergency funds, investing, building income beyond salary. The financial decisions that matter most between 35 and 45 — honest, practical and judgment-free.

Latest: I was scared of the stock market. Then I started anyway → Explore finance → ✈️
Travel that gives you something back

Dubai, London, Istanbul, Edinburgh — destinations covered from personal experience. The restaurants, the hotels, the experiences genuinely worth your time and money.

Latest: Edinburgh — the city that does not need to try → Explore travel →
Curated finds — tested, not sponsored

Everything on the Favorites page earned its place. Products I use, repurchase and genuinely recommend. Affiliate links always disclosed.

Latest: The iRestore LED mask — six weeks of honest results → Browse favorites →
Every Thursday, free

Style, wellness
and real talk

Join women 35+ who start their Thursday with something worth reading — honest product reviews, style finds, wellness insights, money talk and whatever I have been thinking about that week. No spam. No noise. Just the content the rest of the internet forgot to make.

First access to new content
New posts, guides and reviews in your inbox before they go anywhere else
What I am actually using this week
The unfiltered version — the products, the finds, the things I reached for without thinking
Travel picks and destination guides
From someone who actually goes — not a copywriter working from a press release
Honest money talk
The financial conversation most women 35+ never got — practical, judgment-free, real

"Really enjoying the weekly newsletter. It is so informative and I am loving the topics."

— Sarah, 42 · Delray Beach, FL

"I built this newsletter for the woman I was looking for content for — and could not find."

— Anjie, Founder

No spam. Unsubscribe anytime. Affiliate links always disclosed.

You are in. See you Thursday.

Check your inbox to confirm your subscription — then the first letter is yours.

More from the journal

Stories worth
savoring

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The money conversation

Your finances,
finally making sense

Nobody gave us the financial conversation we needed in our 20s. This is the one we are having now. Practical, real, and built around the life you are actually trying to build.

Read the finance guides →
Building an emergency fund that actually covers real life
Investing in stocks when you are starting later than you planned
How I use Robinhood — my 80/20 approach to a personal portfolio
Retirement savings after 40 — how to catch up without panic
Understanding your HELOC and using it strategically
The income streams worth building alongside your salary

"Financial security is the ultimate form of self-care."

— Anjie, Style & Soul 35+

Style, wellness and real talk — every Thursday, free.